Email Tracking and Deliverability

When email messages are sent by a LeagueApps administrator, they can be tracked to determine who is receiving the messages and who may be having deliverability issues. These tools allow you to communicate with your members with greater certainty that they are receiving important messages — and if they aren't receiving why that may be.

Email Address Statuses

As a LeagueApps admin user, you can view a member's email address status in two places: the members report and a member's profile.

Email Address Validation

When a new member is created or updated on LeagueApps, the member's email address is validated in real-time. This prevents a LeagueApps account from collecting invalid email addresses and will improve your email deliverability. 

Status via Members Report

To use the members report, go to Manage then click Members. Once there, use the Email Status filter to see a list of your members by email status.

Status via Individual Member

To do this by member, search for the member and enter their profile. If LeagueApps is encountering an issue delivering emails to that member, you will see a status alert in orange text on the left-hand side.

Members can resubscribe themselves by following these steps. However, some suppressions may required the help of LeagueApps Support.  

Email Status Overview

Any email address that has one of the following five statuses will not receive emails from LeagueApps. 

Status Description Resolution
Unsubscribed The member has chosen to unsubscribe from emails sent by LeagueApps The member should resubscribe via their dashboard. Click here for steps.
Reported Spam The member has marked an email sent by LeagueApps as spam. The member should unmark emails from leagueapps.com as spam.
Email Bounced The message could not be delivered due to a non-existent email address or issues with the recipient's email account such as their mailbox being full, their server being down or the message being too large for the recipient's inbox. Contact LeagueApps Support here. If the issue returns, the member should contact their email provider to have leagueapps.com added to a "safe sender" list.
Invalid Address The member's email address was entered incorrectly or contains a typo. Have the member create a new account with the correct email address. Once that is done, merge the accounts together.
Unverified The email address is tied to a non-existent account or unknown domain. Have the member create a new account with a different email address. Once that is done, merge the accounts together.

Email Message Tracking

Email messages sent from LeagueApps to a valid email address will be tracked, and LeagueApps Admins can view details on the message's deliverability. The LeagueApps messaging tool eliminates the transmission of duplicate email addresses and ensures that each parent in a family account receives a message. In addition, LeagueApps offers advanced email tracking to see who your messages were sent to and their delivery status. 

There are two ways to view email tracking via your LeagueApps account.

Site-wide tracking: View All Sent Emails

From your Management Console, go to Messaging then click View All Sent Emails.

From here admins can view seven types of emails sent from LeagueApps and their tracking by clicking the Tracking Details link on the right-hand side of a message. This report will also some other helpful information, including what admin sent the email, the email type, send date and recipient count.

Member specific-tracking: Member Profile

Navigate to a member's profile, then click the View Messages Sent To link on the left-hand side:

 
From here admins can view tracking details for emails sent to that specific member.

Email Types

The following emails are tracked and included in both the site-wide View All Sent Emails report and member-specific tracking page. Automated emails, such as payment reminders or game reminders, are not included in tracking reports.

Message Type Description
Member Message An email sent directly to one member.
Broadcast Message An email sent from the Compose A Message tool.
Bulk Program Player Message An email sent to a select group of players using the Message Players bulk action within a program. 
Bulk Program Team Message An email sent to a select group of teams using the Message Teams bulk action within a program. 
Invoice Reminder An email sent to an individual or a group about an unpaid invoice.
Missing File Reminder A message sent to an individual about a missing file that is required to be uploaded. 
Program-To-Program Invitation An email inviting a player in one program to register for another program.

Message Statuses

The following deliverability statuses are tracked and included in the View All Sent Emails report and member-specific tracking page.

Message Status Description

Bounce

The message could not be delivered due to a non-existent email address or issues with the recipient's email account such as their mailbox being full, their server being down or the message being too large for the recipient's inbox.
Deferred The recipient's email service or provider delayed acceptance of the message. 
Delivered ​The message has been successfully delivered to the recipient's email account.
Dropped The message was not sent because the recipient address is known to be bad or the recipient has marked previous emails as spam.
Processed An attempt has been made to send the message to the recipient's email account, but the email has not yet been delivered.
Queued The message has been placed in a queue for processing — check back in a few minutes.

Email Engagement

The following recipient engagements are tracked and included in the View All Sent Emails report and member-specific tracking page. 

These engagements are essentially digital receipts LeagueApps receives from members' email providers telling you how the members has interacted with a specific message.

Engagement Description
Opened The recipient opened the email message that was sent. 
Clicked The recipient clicked on a link in the email message that was sent. 
Blank The recipient has not opened the email message that was sent or there is no other information available. 
Flagged as Spam The recipient indicated the email is spam.

Best Practices

We do our best to ensure your messages are consistently delivered to your members. However, sometimes the message itself cause an email provide to flag your message and prevent its delivery. Emails with attachments, links, text in all caps and other attributes can cause an email provider's spam filter to block your message.

SendGrid, who LeagueApps partners with to power our email delivery, provides a wealth of best practice guidance to boost your email deliverability. Please subscribe to SendGrid's blog for more information:

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