Everyday people have hundreds, sometimes thousands of digital interactions; a visit to a website, liking a photo or making an online purchase. Each digital interaction creates a metric. Measuring and analyzing these metrics is knows as Digital Analytics.
Value of Digital Analytics
Digital analytics tools track users' online journeys which let you better understand your audience. Gain insights on visitor demographics, how they found your website, how long they stayed and what they clicked on. Expand your reach, drive more sales and measure your registration conversions to see your return on investment.
Get real data on your organization's digital performance and customer behavior
Identify strong and weak points in your digital marketing strategy
Optimize customer experience
Improve efficiency by making data-driven marketing decisions
LeagueApps Digital Insights
LeagueApps' Digital Insights offers easy-to-use implementation with Google Analytics, Google AdWords, and Facebook AdManager, or inject custom code from any analytic tool that works best for your organization.
How to Implement
To access your site's Digital Insights go to Settings > Digital Insights:
On the Digital Insights page you'll see four areas to plug in analytics codes:
Google Analytics Tracking ID
LeagueApps automatically integrates with Google Analytics to provide you with Web Traffic analytics. This field ONLY works with the ga.js version of Google Analytics Tracking. If you are using analytics.js or gtag.js tracking see below for implementation instructions.
Once you've added website tracking to your LeagueApps Account, all of your LeagueApps site's web pages will be tracked and the metrics will be visible on your Google Analytics account.
Conversion Tracking for Registration Confirmation
Measure registration conversions to understand digital marketing return on investment. Most analytics tools such as Facebook Pixel, Google Adwords, and Google Tag Manager provide you with a special code to place on a purchase confirmation page. If you are generating the snippet, it should trigger on a PAGE LOAD, not a CLICK. Insert the conversion code in this field and it will execute every time a user gets to the LeagueApps registration confirmation page. This communicates back to your analytics tool marking a successful conversion (also referred to as a sale, purchase, or complete registration).
In the code, you can replace a numeric value with the LeagueApps 'AmountPaid' variable to communicate the total purchase price from LeagueApps back to your analytics tools.
Page Tracking - Head Section
Most analytics tools require you to place base code on every page of your website in order to track them. We've streamlined the implementation so you only have to insert the base code from your analytic tool to LeagueApps once. Insert the base code to this section; the code usually begins with